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Academic Units

Mass Communication Program

Six majors are available for students in the Mass Communication Program. (Click on a major to view the program's degree plan.)

Advertising — Prepares graduates for successful careers in advertising. Possible jobs after graduation include sales and creative work with ad agencies, businesses and non-profit organizations.

Broadcast Journalism — Prepares graduates for successful careers in television and radio journalism. Possible jobs after graduation include news producing, reporting, and anchoring positions at television news and radio stations.

Electronic Media Production — Prepares graduates for successful careers in audio and video production. Possible jobs after graduation include videography, audio and video editing and production.

Journalism — Prepares graduates for successful careers in print and online journalism. Possible jobs after graduation include writing, reporting, editing, photographing and other forms of multimedia storytelling for newspapers, magazines, websites and other convergent newsrooms. 

Public RelationsPrepares graduates for successful careers as professional communicators who help organizations and their publics adapt mutually to each other. Possible jobs after graduation include working with PR firms, political campaigns, non-profit organizations and businesses.

Web Design and Interactive Media — Prepares graduates for successful careers in Web design and other Internet-based technologies. Possible jobs after graduation include Web designer, Web developer, Web producer, Flash Designer and Web writer. Graduates typically work with large companies, design or advertising agencies, or as freelance designers.

Communication Studies Program  

The purpose of the communication studies major is to provide students with an overview of the theoretical and performance content of the field of human communication. This entails a thorough knowledge of the major levels and formats of communication. This will include, but is not limited to, the following topics of critical concern: intrapersonal and interpersonal communication, organizational communication, intercultural communication, nonverbal communication, mediated communication, rhetoric and public speaking.

In addition, students who are preparing to teach speech communication on the secondary level will also be familiar with needed elements of theatre and will proceed through the certification process in the Canon-Clary College of Education.

The communication studies degree offers students a variety of career and graduate school opportunities.

Department of Communication
P.O. Box 10765
Searcy, AR 72149

Phone: 501-279-4445
Fax: 501-279-4065

Other Numbers
TV station

Radio Station


Web Design

Student Publications