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Degree Information

Bachelor of Arts in Leadership & Management or Leadership & Marketing

Course Descriptions

The amount of credit earned in each course is indicated next to the course’s title.

Business Core:

LMP 201. MACROECONOMICS. (3)
The overall workings of the economy and its major subdivisions; our economic system, business cycles, money and banking, national income accounts, and stabilization policy.

LMP 205. FINANCIAL ACCOUNTING. (3)
Elementary accounting theory, practice and analysis; conceptual analysis of the full accounting cycle; sole proprietorships and corporations; emphasis on preparation and interpretation of financial statements; coverage of balance sheet items of cash, accounts receivables, inventories, fixed assets, and short-term and long-term debt.

LMP 265. QUANTITATIVE BUSINESS ANALYSIS. (3)
Quantitative techniques used in business and economics. Finite mathematics including linear equations, linear programming, mathematics of finance and advanced statistical analysis, including regression analysis. ANOVA chi square and non-parametric techniques. Applications will be solved using electronic spreadsheets and other computer software. Prerequisites: college algebra or higher with preference for elementary statistics.

LMP 290. MANAGEMENT INFORMATION SYSTEMS. (3)
Examines the management and organizational issues related to the use of computer-based technology in today's organizations. An overview of information system types and their application to solve business problems and influence competitive strategy is presented. The course is presented from a business and managerial perspective. Prerequisite: LMP 101, IS 101 or IS proficiency exam.

LMP 315. BUSINESS LAW. (3)
Law, sources of law, and the functioning of the legal system; business torts, white-collar crimes, contracts, property and sales.

LMP 330. MARKETING. (3)
An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions.

LMP 343. MANAGERIAL FINANCE. (3)
Aspects of business organization, including promotion, organization, capitalization, expansion, reorganization and fiscal operations; management and financing of modern corporate forms of business enterprise. Prerequisite: LMP 205

LMP 350. BUSINESS COMMUNICATIONS. (3)
Composition of effective business letters and reports. Characteristics of good business writing and development of basic letter plans applicable to principal business functions. Preparation of personal resume and application letters. Oral communication in business.

LMP 368. MANAGEMENT AND ORGANIZATIONAL BEHAVIOR. (3)
Techniques and policies needed to handle human relations problems in business, government and education. Organizational behavior, motivation, leadership, formal and informal organization, social environment, and communication and group processes.

LMP 435. CHRISTIAN BUSINESS ETHICS. (3)
Ethical teachings of the Bible as applied to business. Biblical passages related to business conduct, corporate ethics, individual ethics, and mutual responsibilities of employers and employees. An approved substitute for Bible the semester it is taken.

LMP 430. STRATEGIC POLICY. (3)
Use of case studies to integrate and utilize decision-making concepts and techniques studied in earlier courses. Students will be required to analyze cases to understand current business strategy and implementation. Emphasis on formulation of mission, setting goals and implementation of policies, including global and e-commerce strategies. This course serves as the program capstoneThis capstone course includes a nationalized exam covering the topics from the business core classes of LMP 201, LMP 205, LMP 265, LMP 315, LMP 343, and LMP 368. For this reason, students should complete these courses prior to enrolling in this course. No allowance will be made for material on the nationalized exam from courses not taken by the student.

Management Courses (Management Concentration):

LMP 310. PRINCIPLES OF MANAGEMENT AND SUPERVISION. (3)
An introductory study of the functions of management and the operational supervisory skills required in the workplace. Identifying the specific roles of managers and supervisors and the significance of workers. Skill-building exercises relating to delegation, discipline techniques, conducting a meeting, organizational communications, financial responsibility and ethical issues.

LMP 332. HUMAN RESOURCE MANAGEMENT. (3)
Selection, placement, training, wage administration, performance evaluation and discharge of employees.

LMP 354. PRODUCTIONS/OPERATIONS MANAGEMENT. (3)
The production function of business, including the economics of production, capital investment, research and development, product design and services, and quality management (QM). Specific QM topics addressed include statistical quality control, production inventory planning and control (PIPC) systems, forecasting, and just-in-time inventory management. Other topics include location and design of facilities, energy management, and managing job safety and health.

LMP 365. ENTREPRENEURIAL MANAGEMENT. (3)
A practical training ground for any major, supplementing academic business training with an emphasis on the entrepreneurial spirit. The class takes an innovative approach to projected market share, sales, production, human resources, financial and management practices to ensure that an entrepreneurial idea is successful in the marketplace.

LMP 440. BUSINESS LEADERSHIP. (3)
Development of leadership skills and qualities. Local and regional business leaders provide insight to development of leadership abilities for the church, community and profession.

Marketing Courses (Marketing Concentration):

LRP 331. CONSUMER BEHAVIOR. (3)
Sociological and psychological applications in consumer behavior with an emphasis on the relevance of these concepts for the marketing manager. The development of concepts and constructs employed to identify and measure market segments and analyze behavioral patterns of these segments as a basis for marketing strategy. Prerequisite: MKTG 240 or LMP 330.

LRP 336. PRINCIPLES OF SALES. (3)
Basics of personal selling are examined with emphasis on understanding the buyer, selling environment, selling techniques and personal selling fundamentals.

LRP 347. PROMOTIONAL STRATEGIES. (3)
Promotional methods, including advertising, sales promotions, publicity and sales. Situation analysis, objectives, budgeting, campaign tactics, selection of media and message, measurement of effectiveness, and follow-up evaluation. Prerequisite: MKTG 240 or LMP 330.

LRP 380. MARKETING DYNAMICS. (3)
The application of marketing principles in a variety of environments including retail, business-to-business, services, nonprofit, promotions and advertising. Prerequisite: MKTG 330 or LMP 330.

LRP 398. SALES MANAGEMENT. (3)
Administrative functions performed by the sales force director, including personal selection, initial training and ongoing development, compensation, supervision, counseling, improving sales performance, scheduling activities of sales persons, and evaluation and control of performance. The relationship between sales and other parts of the organization. Prerequisite: PRS 336 or LRP 336.

Bible Courses:

OLD TESTAMENT. (3)
Course offering differs each semester. 

NEW TESTAMENT. (3)
Course offering differs each semester. 

Apply

Main office:
501-279-4600
DCP_business@harding.edu

FAX:
501-279-4805

Address:
Harding University
Degree Completion
HU 10859
915 E. Market Ave.
Searcy, AR 72149