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Instructions
Information on this page is current for
Spring 2008 only.
This course allows
Grade-Trade
Some materials on this page require a
password to download, contact the
professor if you did not receive the passwords in class.
Please review your
grades often, grade errors must be
reported within the syllabus time limit.
Privacy policy
 Many
documents on this site are provided in Adobe Acrobat Format. Click the
button to download a free copy.
Disclaimer
If you have technical problems
viewing any materials on this website, please read the
technical problems page before
contacting the professor.
Remember, Internet access
cannot be controlled. It can go off-line at anytime. You are strongly
encouraged to complete Internet required assignments early. If the
system goes off-line you are still responsible for the assigned work.
To the student who left me $100 last
semester for the "A"... Please stop by my office for your $40 in
change... you got a "D"
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Notes & Updates
Welcome to Promotions
Remember:
"It is unwise to pay too
much, but it is worse to pay to little. When you pay too much, you lose
a little money--that is all. When you pay too little, you sometimes lose
everything, because the thing you bought was incapable of doing the
thing it was bought to do. The common law o business balance prohibits
paying a little and getting a lot--it can't be done. If you deal with
the lowest bidder, it is well to add something for the risk you run. And
if you do that, you will have enough to pay for something better."
John Ruskin
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Materials
Software Update:
Some installation problems have occurred
using the course software IMC PlanPro. This installation error is
related to having Adobe Acrobat PDF installed on your computer. Please
visit the following company website for information on resolving this
problem:
Palo
Alto Technical Support
Textbook Information:
Online textbook
ordering
Clow & Baack (2007). Integrated
Advertising, Promotions, and Marketing Communications (3rd ed.).
Pearson-Prentice Hall.
Clow & Baack (2007). The IMC PlanPro
Handbook [with software. Pearson-Prentice Hall.
* * * The above books and software may be
purchased as a single package in the campus bookstore
Other Materials:
Course Syllabus, Spring 2008
Course
Project Package PDF
Homework Grading Guidelines
Course Participation
Rating
Website Links:
Take the VALS Survey
Related Links
Technical Problems?
Palo Alto Software
provides very useful and affordable software for market, business, and
advertising plans. Check-out their products.
Discount Software
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