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 Journal and magazine articles are important to
marketing professionals. They provide critical sources for information.
To effectively use them, you must understand the differences between
journals and magazines. Here are a few important differences between
journals and magazines.
Journals are published by professional and
academic sources. Journal articles are often reviewed by other
professionals before they are published to ensure accuracy and
usefulness. This review process is called "peer reviews." Remember, not
all journals are created equal. Some journals are more highly respected
and are more often cited than other journals. Thus, there are unofficial
rankings of journals (as addressed below). The "higher level" journals
should be the preferred journals since they are more often cited.
Magazines on the other hand, are a different
animal and are distinctly different from journals. They are normally
published without peer review or professional accountability. They are
trendier in nature and less scientific. They provide useful and timely
information but are seldom research or scholarly oriented. There is no
scholarly ranking for magazines, so use them with great care.
Remember, when it comes to academic research,
magazines are much lower in the food chain than are journals--so include
high protein with your meal--include journals.
* * * * *
Student papers that require journal
references should include journals listed on the
ALBA
Marketing Journal Ranking provided by Dr. Vasilis Theoharakis.
Student papers that do not require
journal references may use "quality magazine" articles. A quality
magazine is a well-established and reputable magazine (Forbes,
Newsweek, Business Week, at al.). Use recent articles.
 Many
journals and magazines are available in the
Harding Brackett
Library and can be downloaded on your computer in electronic format.
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