Marketing 330 - Marketing Syllabus

Marketing 330 -- Marketing

Fall, 2003

Instructor: Dr Steve Williams

Office: Mabee 230

Office Hours:

M-W-F 7:30 - 8:50 A.M.& M-W-F 12:00-12:50

Class Hours: M/W/F (9:45-10:35 & 1:00-1:50)

Office Phone: (501) 279-4095

Send E-Mail to Steve Williams

Web Address for Course: http://www.harding.edu/slwilliams/

Classroom: MAB 103 (AM) MAB 103 (PM)

IMPORTANT NOTICE

[There are expanded guideline links throughout this syllabus]

It is each student's responsibility to

READ THIS SYLLABUS CAREFULLY AND THOROUGHLY!

If you have any questions, ask your instructor for clarification.

Required Textbooks:

Lamb, Hair & McDaniel (2003); Marketing, 7^th Edition; South-Western College Publishing.

Marketing 330--Marketing

Prerequisite: None

Course Description: An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions.

---------------------------------------------

[More Information About The Course]

---------------------------------------------

Course Outcomes:

The general objectives of the course are to:

Provide you with an integrated view and appreciation of the marketing process. Assessment: In-class discussion, assignments, exams, and the Career Journal.
Develop an understanding and appreciation of marketing's role in business and society. Assessment: In-class discussion, assignments, exams, and the Career Journal.
Build a vocabulary of marketing terminology, principles, key terms and concepts. Assessment: Examinations covering course content.
Learn skills and competencies needed by marketing professionals. Assessment: In-class discussions, assignments, and the career journal.
Introduce you to the basic practices and problems in marketing and to the skills involved in marketing management. Assessment: In-class discussions, assignments, and the career journal.
Familiarize students with various marketing theories and practices used in modern business practice. Assessment: In-class discussions and examinations.
Emphasize the importance of consumer behavior and the interdisciplinary approach to the solution of marketing problems. Assessment: In-class discussions, assignments, and the career journal.
Promote student interest in marketing as a career in such areas as sales, retailing, advertising, marketing research, wholesaling, packaging, and physical distribution. Assessment: In-class discussions, assignments, and the career journal.
Improve students' problem solving and decision making skills. Assessment: In-class discussion, assignments, exams, the career journal, and examinations.

Specific goals include (but are not limited to):

Define and analyze Consumer Behavior.
Identify the Strategies for New Products and the Product Life Cycle.
Describe the importance of Information Technology and Marketing Research.
Identify the differences between Retailing, Direct Marketing, and Wholesaling.
Define and discuss the importance of advertising in an e-commerce world.
Analyze and describe Pricing Strategies and Tactics.
Define marketing and be able to discuss the reasons for studying marketing.
Define and explain the marketing concept.
Define utility, identify the four basic kinds of utility.
Define the 4 P's of marketing and how they work in harmony to form the marketing mix.
Identify and discuss the factors in the external environment
Define marketing research, its various forms, and the organized steps in the marketing research process.
Define market segmentation.
Define the various types of market segmentation, including demographic and psychographic.
Identify the stages of the product life cycle, and explain why each is of importance to the marketer of consumer goods and services.
Identify the main components of industrial and consumer markets.
Identify the factors which affect consumer behavior.
Explain how new products are conceived and developed.
List the steps in the product development process.
Discuss the importance of “branding” as well as “packaging and labeling”.
Identify the major channel alternatives for consumer and industrial goods and the roles played by the facilitating agencies.
Identify the various types of retailing institutions as to size, ownership, and types of goods sold.
Identify the components of the physical distribution system, including the various types of carriers, warehouses, and methods and channels of physically handling goods.
Identify the components of the promotional mix, personal selling, advertising, sales promotion, public relations, and publicity.
Explain the strategies of effective pricing.
Explain why international marketing is vital to a nation and its economy.
Discuss consumer ethics and identify and discuss current ethical dilemmas.
Discuss the importance of Social Responsibility and “green marketing”.
Discuss the growing opportunities in marketing using the Internet.
Discuss the future trends in marketing.

Information and Participation Sheets: [MORE]

Teaching Method: [MORE]

Classroom Expectations: [MORE]

Course Grading Outline

Your final grade will be based upon your performance on the following:

Exam 1 - 100 points

Exam 2 - 100 points

Exam 3 - 100 points

Exam 4 - 100 points

Homework - 200 points
Participation - 200 points

Presentation - 200 points

Total Points Possible = 1000**

**NOTE: Points will vary slightly depending on number of homework and actual class sessions. Percentages will not vary for the letter grade, but the software will adjust itself if the points vary from 1000 points in the final tabulation.

Final grades will be assigned using the following scale:

A ... 900 - 1000 points (90 - 100%)

B ... 800 - 899 points (80 - 89%)

C ... 700 - 799 points (70 - 79%)

D ... 600 - 699 points (60 - 69%)

POSTING OF GRADES: Your grades will be accessible from the Internet. You should be able to access the grade for each of the course assignments and examinations as well as your current grade in the course. It is your responsibility to check your grades to ensure correctness on my part. If you find an error, bring it to my attention and we will get it fixed (or explain why it cannot be changed). Remember: Once the grades have been turned in to the registrar upon completion of the course, it is too late to change the grades.

Details of Grading Requirements

Examination Procedures:

Regularly scheduled exams (exams 1-4) and daily quizzes may consist of a variety of test questions, including multiple choice, discussion, true-false, and matching-type questions.

On scheduled examination days, you will be provided with the exam, a scantron form (for electronic grading), and a student answer sheet (if necessary). Fill out the scantron according to instructions provided, using a number two pencil (which you should bring to the exam). When you are finished with the exam, turn in all related materials and quickly (and quietly) exit the room. I will always try to have the answers to the examination for you as you leave so that you can see how you did. You can pick these up as you leave the room (they're yours to keep). You can then compare your answers to the correct answers from the answer key and get immediate feedback on your performance.

We will not go over the exams in class. You will be permitted to keep any test materials and the answer key. With your permission, the exam grades will be posted for each exam on the web site. It will be posted in a way which makes identification of any single individual impossible. You should compare the posted grade and your calculated grade and bring any discrepancies to the attention of your instructor immediately. You may review your exam in your instructor's office during office hours or by appointment.

Make-Up and Final Exams

If you miss an examination, you will be required to write a 10-page research paper on a topic assigned by the instructor. In all cases, any paper submitted as a make-up exam must be completed and turned in within one week of the exam date. Make-up research papers must be 10 pages (text) in length...and have at least 5 references. No references can be from the textbook.

If two exams are missed and no make-up research paper is received, a failing grade will be awarded for the second examination (0 points). IMPORTANT: No student may complete more than one make-up paper and no student may substitute a paper for the final examination.

The final exam will be given on Wednesday, December 17, 2003, at 8:00-10:30 (1:00 PM class) and again at 12:00-2:30 (9:45 AM class). Review this date and these times now. If there are conflicts with your schedule, do something about it NOW! For example, you might want to take another section of this course with a different final exam date, or make arrangements to take the final exam with one of the other sections of marketing at a different time during the finals week. I will allow you to take the exam with any of the marketing classes. See me for details. Any other deviations from the final exam schedule (and the rules thereof) are published by the university as we get closer to the time of final exams.

Chapter Homework

There is at least one homework assignment for every chapter we cover in class. Several chapters have more than one such assignment. These assignments are due on the date indicated on the course schedule (a part of the syllabus). These will be short in nature and designed to help you develop your knowledge of what you have already read for that day's class discussions. In other words, homework assignments are not designed to improve your knowledge of the previous class, but on the readings for the class which is about to happen. Additionally, these assignments serve as excellent aids for study for upcoming examinations.

First, read the assigned reading, and second, look at the section on outcomes and notes for the specific day to get a good feeling for what I consider to be important. As a general rule, homework assignments will be 10-15 questions...and should take no more than 10-15 minutes to complete. There are NO opportunities for make-up of homework assignments. If you miss class when an assignment is due, you will not be able to submit it. Homework should be completed "on your own"--without the aid of friends, classmates, or anyone else--unless instructed otherwise. You're on your honor here. Assignments are due when you enter the classroom on the date indicated. I will not accept them at the end of class, or on any day other than the day it is due.

Professionalism: [MORE]

My Learning Contract With You: [MORE]

-------------------------------------------

Attendance Policy

We do not do the attendance thing. You receive 5 points for each class in which you participate (including exam days) -- this is participation--not attendance. It's all about "being there." If you do not attend, you did not participate. No make-up, no excuses. You are either there, or you aren't. For this reason, there are no skips--you can miss as many classes as your grade can bear. Often, participation is judged by your answers to questions on your daily attendance sheet. If the instructor asks you to write something on that sheet, make sure you do so. There are no excused absences--no need for doctor's excuses--etc. We do not count attendance at all. Miss any class you wish--but be aware that any assignment due on a missed day will not be accepted, and you will not receive any participation points for any day of class missed.

Bonus Point Opportunity: [MORE]

Miscellaneous Stuff

University and COBA Assessment: Harding University is wholeheartedly committed to full compliance with all criteria of the Higher Learning Commission of the North Central Association of Colleges and Schools, the university accreditation agency. The university values continuous, rigorous assessment at every level for its potential to improve student learning and achievement and for its centrality in fulfilling the stated mission of Harding. In addition to the university compliance with North Central Association, the College of Business Administration adheres to the standards of assessment set forth by the Association of Collegiate Business Schools and Programs (ACBSP), a business departmental accreditation agency. ACBSP focuses on teaching excellence in the classroom and high academic standards throughout the business programs. As such, the College of Business is dedicated to compilation and analysis of assessment data for the purpose of maximizing student learning in all of the business programs.

Students with Disabilities: It is the policy of Harding University to accommodate students with disabilities, pursuant to federal and state law. Any student with a disability who needs accommodation, for example, in seating placement or in arrangements for examinations, should inform the instructor at the beginning of the course. The Dean of the College of Business Administration is also available to assist with accommodations. Students with disabilities also are encouraged to contact Student Support Services, which is located in the Claud Rogers Lee Center, telephone 279-4028.

Academic Dishonesty: Students are expected at all times to adhere to all applicable University and School of Business policies and regulations. Academic dishonesty will not be tolerated. Please note the Academic Dishonesty or Misconduct Section of the Harding University Catalog. You should know that if you are caught cheating (which includes plagiarism), you will be awarded a failing grade for the course. There are no second chances here. Cheating is not an acceptable method of getting through life. Always keep in mind that, in the event that stated policies or regulations conflict with any information contained in this syllabus, school and departmental policies and regulations will take precedence.

Academic Grievance Procedures: As with any job you will take in the future, they will probably have procedures for you to follow if you feel you have been overlooked, mistreated, or given an unfair evaluation. Any company with several employees should have an employee handbook stating how to handle these situations. Going straight to the corporate president or venting your case before the fellow employees resulting in division between employees and administration are quick methods of losing your job whether you were right or not. This is an important lesson to learn before you join the full-time work force. Harding University also has academic grievance procedures if you feel you have been overlooked, mistreated, or given an unfair evaluation. This process begins with talking to your professor first about the issue at hand and providing a written complaint within 7 days of the alleged incident. Please refer to page 33 of the current HU catalog for further steps regarding this grievance policy. We are committed to fairness in regards to our students. We hope you will never need these procedures, but they are available at your initiation and discretion.

[Additional Miscellaneous Stuff]

-------------------------------------------------

View Schedule for Course

-------------------------------------------------

Summary of Common Professional Component Topics Covered in this Course

[This course covers the following business topics in these estimated amounts]

Production or Operations Management (.5 hours)

Marketing (35 hours)

Business Finance (1 hour)

Legal Environment of Business (1 hour)

Economics (1 hour)

Business Ethics (3 hours)

Accounting (0 hours)

Management Information Systems (.5 hours)

Quantitative Techniques & Statistics (.5 hours)

Management (3 hours)

Organization Behavior (3 hours)

Human Resource Management (0 hours)

Policy or Strategy (2 hours)

Comprehensive or Integrating Experience (0 hours)

Global Dimension of Business (2.5 hours)

NOTE: CPC topics taught in courses are not mutually exclusive. The hours shown in this summary may add to more than 45 contact hours because certain topics may include more than one CPC. For example, a lecture on international marketing would include both "marketing" and "global dimension of business."

Go back to Dr. Williams's Principles of Marketing Syllabus.

Go back to Dr. Williams's Academic Home Page.

Go to The Harding University School of Business Home Page.

This page last updated August 5, 2003

URL: http://www.harding.edu/slwilliams/mkt330-1.htm



Instructor: Dr Steve Williams Office: Mabee 230 Office Hours: M-W-F 7:30 - 8:50 A.M.& M-W-F 12:00-12:50 Class Hours: M/W/F (9:45-10:35 & 1:00-1:50)	Office Phone: (501) 279-4095 Send E-Mail to Steve Williams Web Address for Course: http://www.harding.edu/slwilliams/ Classroom: MAB 103 (AM) MAB 103 (PM)
IMPORTANT NOTICE [There are expanded guideline links throughout this syllabus] It is each student's responsibility to READ THIS SYLLABUS CAREFULLY AND THOROUGHLY! If you have any questions, ask your instructor for clarification.
Required Textbooks: Lamb, Hair & McDaniel (2003); Marketing, 7^th Edition; South-Western College Publishing.
Marketing 330--Marketing Prerequisite: None Course Description: An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions. --------------------------------------------- [More Information About The Course] --------------------------------------------- Course Outcomes: The general objectives of the course are to: Provide you with an integrated view and appreciation of the marketing process. Assessment: In-class discussion, assignments, exams, and the Career Journal. Develop an understanding and appreciation of marketing's role in business and society. Assessment: In-class discussion, assignments, exams, and the Career Journal. Build a vocabulary of marketing terminology, principles, key terms and concepts. Assessment: Examinations covering course content. Learn skills and competencies needed by marketing professionals. Assessment: In-class discussions, assignments, and the career journal. Introduce you to the basic practices and problems in marketing and to the skills involved in marketing management. Assessment: In-class discussions, assignments, and the career journal. Familiarize students with various marketing theories and practices used in modern business practice. Assessment: In-class discussions and examinations. Emphasize the importance of consumer behavior and the interdisciplinary approach to the solution of marketing problems. Assessment: In-class discussions, assignments, and the career journal. Promote student interest in marketing as a career in such areas as sales, retailing, advertising, marketing research, wholesaling, packaging, and physical distribution. Assessment: In-class discussions, assignments, and the career journal. Improve students' problem solving and decision making skills. Assessment: In-class discussion, assignments, exams, the career journal, and examinations. Specific goals include (but are not limited to): Define and analyze Consumer Behavior. Identify the Strategies for New Products and the Product Life Cycle. Describe the importance of Information Technology and Marketing Research. Identify the differences between Retailing, Direct Marketing, and Wholesaling. Define and discuss the importance of advertising in an e-commerce world. Analyze and describe Pricing Strategies and Tactics. Define marketing and be able to discuss the reasons for studying marketing. Define and explain the marketing concept. Define utility, identify the four basic kinds of utility. Define the 4 P's of marketing and how they work in harmony to form the marketing mix. Identify and discuss the factors in the external environment Define marketing research, its various forms, and the organized steps in the marketing research process. Define market segmentation. Define the various types of market segmentation, including demographic and psychographic. Identify the stages of the product life cycle, and explain why each is of importance to the marketer of consumer goods and services. Identify the main components of industrial and consumer markets. Identify the factors which affect consumer behavior. Explain how new products are conceived and developed. List the steps in the product development process. Discuss the importance of “branding” as well as “packaging and labeling”. Identify the major channel alternatives for consumer and industrial goods and the roles played by the facilitating agencies. Identify the various types of retailing institutions as to size, ownership, and types of goods sold. Identify the components of the physical distribution system, including the various types of carriers, warehouses, and methods and channels of physically handling goods. Identify the components of the promotional mix, personal selling, advertising, sales promotion, public relations, and publicity. Explain the strategies of effective pricing. Explain why international marketing is vital to a nation and its economy. Discuss consumer ethics and identify and discuss current ethical dilemmas. Discuss the importance of Social Responsibility and “green marketing”. Discuss the growing opportunities in marketing using the Internet. Discuss the future trends in marketing.
Information and Participation Sheets: [MORE]
Teaching Method: [MORE]
Classroom Expectations: [MORE]
Course Grading Outline Your final grade will be based upon your performance on the following: Exam 1 - 100 points Exam 2 - 100 points Exam 3 - 100 points Exam 4 - 100 points Homework - 200 points Participation - 200 points Presentation - 200 points Total Points Possible = 1000 NOTE: Points will vary slightly depending on number of homework and actual class sessions. Percentages will not vary for the letter grade, but the software will adjust itself if the points vary from 1000 points in the final tabulation. Final grades will be assigned using the following scale: A ... 900 - 1000 points (90 - 100%) B ... 800 - 899 points (80 - 89%) C ... 700 - 799 points (70 - 79%) D ... 600 - 699 points (60 - 69%) POSTING OF GRADES: Your grades will be accessible from the Internet. You should be able to access the grade for each of the course assignments and examinations as well as your current grade in the course. It is your responsibility to check your grades to ensure correctness on my part. If you find an error, bring it to my attention and we will get it fixed (or explain why it cannot be changed). Remember: Once the grades have been turned in to the registrar upon completion of the course, it is too late to change the grades.
Details of Grading Requirements Examination Procedures: Regularly scheduled exams (exams 1-4) and daily quizzes may consist of a variety of test questions, including multiple choice, discussion, true-false, and matching-type questions. On scheduled examination days, you will be provided with the exam, a scantron form (for electronic grading), and a student answer sheet (if necessary). Fill out the scantron according to instructions provided, using a number two pencil (which you should bring to the exam). When you are finished with the exam, turn in all related materials and quickly (and quietly) exit the room. I will always try to have the answers to the examination for you as you leave so that you can see how you did. You can pick these up as you leave the room (they're yours to keep). You can then compare your answers to the correct answers from the answer key and get immediate feedback on your performance. We will not go over the exams in class. You will be permitted to keep any test materials and the answer key. With your permission, the exam grades will be posted for each exam on the web site. It will be posted in a way which makes identification of any single individual impossible. You should compare the posted grade and your calculated grade and bring any discrepancies to the attention of your instructor immediately. You may review your exam in your instructor's office during office hours or by appointment. Make-Up and Final Exams If you miss an examination, you will be required to write a 10-page research paper on a topic assigned by the instructor. In all cases, any paper submitted as a make-up exam must be completed and turned in within one week of the exam date. Make-up research papers must be 10 pages (text) in length...and have at least 5 references. No references can be from the textbook. If two exams are missed and no make-up research paper is received, a failing grade will be awarded for the second examination (0 points). IMPORTANT: No student may complete more than one make-up paper and no student may substitute a paper for the final examination. The final exam will be given on Wednesday, December 17, 2003, at 8:00-10:30 (1:00 PM class) and again at 12:00-2:30 (9:45 AM class). Review this date and these times now. If there are conflicts with your schedule, do something about it NOW! For example, you might want to take another section of this course with a different final exam date, or make arrangements to take the final exam with one of the other sections of marketing at a different time during the finals week. I will allow you to take the exam with any of the marketing classes. See me for details. Any other deviations from the final exam schedule (and the rules thereof) are published by the university as we get closer to the time of final exams. Chapter Homework There is at least one homework assignment for every chapter we cover in class. Several chapters have more than one such assignment. These assignments are due on the date indicated on the course schedule (a part of the syllabus). These will be short in nature and designed to help you develop your knowledge of what you have already read for that day's class discussions. In other words, homework assignments are not designed to improve your knowledge of the previous class, but on the readings for the class which is about to happen. Additionally, these assignments serve as excellent aids for study for upcoming examinations. First, read the assigned reading, and second, look at the section on outcomes and notes for the specific day to get a good feeling for what I consider to be important. As a general rule, homework assignments will be 10-15 questions...and should take no more than 10-15 minutes to complete. There are NO opportunities for make-up of homework assignments. If you miss class when an assignment is due, you will not be able to submit it. Homework should be completed "on your own"--without the aid of friends, classmates, or anyone else--unless instructed otherwise. You're on your honor here. Assignments are due when you enter the classroom on the date indicated. I will not accept them at the end of class, or on any day other than the day it is due. Professionalism: [MORE] My Learning Contract With You: [MORE] ------------------------------------------- Attendance Policy We do not do the attendance thing. You receive 5 points for each class in which you participate (including exam days) -- this is participation--not attendance. It's all about "being there." If you do not attend, you did not participate. No make-up, no excuses. You are either there, or you aren't. For this reason, there are no skips--you can miss as many classes as your grade can bear. Often, participation is judged by your answers to questions on your daily attendance sheet. If the instructor asks you to write something on that sheet, make sure you do so. There are no excused absences--no need for doctor's excuses--etc. We do not count attendance at all. Miss any class you wish--but be aware that any assignment due on a missed day will not be accepted, and you will not receive any participation points for any day of class missed. Bonus Point Opportunity: [MORE]
Miscellaneous Stuff University and COBA Assessment: Harding University is wholeheartedly committed to full compliance with all criteria of the Higher Learning Commission of the North Central Association of Colleges and Schools, the university accreditation agency. The university values continuous, rigorous assessment at every level for its potential to improve student learning and achievement and for its centrality in fulfilling the stated mission of Harding. In addition to the university compliance with North Central Association, the College of Business Administration adheres to the standards of assessment set forth by the Association of Collegiate Business Schools and Programs (ACBSP), a business departmental accreditation agency. ACBSP focuses on teaching excellence in the classroom and high academic standards throughout the business programs. As such, the College of Business is dedicated to compilation and analysis of assessment data for the purpose of maximizing student learning in all of the business programs. Students with Disabilities: It is the policy of Harding University to accommodate students with disabilities, pursuant to federal and state law. Any student with a disability who needs accommodation, for example, in seating placement or in arrangements for examinations, should inform the instructor at the beginning of the course. The Dean of the College of Business Administration is also available to assist with accommodations. Students with disabilities also are encouraged to contact Student Support Services, which is located in the Claud Rogers Lee Center, telephone 279-4028. Academic Dishonesty: Students are expected at all times to adhere to all applicable University and School of Business policies and regulations. Academic dishonesty will not be tolerated. Please note the Academic Dishonesty or Misconduct Section of the Harding University Catalog. You should know that if you are caught cheating (which includes plagiarism), you will be awarded a failing grade for the course. There are no second chances here. Cheating is not an acceptable method of getting through life. Always keep in mind that, in the event that stated policies or regulations conflict with any information contained in this syllabus, school and departmental policies and regulations will take precedence. Academic Grievance Procedures: As with any job you will take in the future, they will probably have procedures for you to follow if you feel you have been overlooked, mistreated, or given an unfair evaluation. Any company with several employees should have an employee handbook stating how to handle these situations. Going straight to the corporate president or venting your case before the fellow employees resulting in division between employees and administration are quick methods of losing your job whether you were right or not. This is an important lesson to learn before you join the full-time work force. Harding University also has academic grievance procedures if you feel you have been overlooked, mistreated, or given an unfair evaluation. This process begins with talking to your professor first about the issue at hand and providing a written complaint within 7 days of the alleged incident. Please refer to page 33 of the current HU catalog for further steps regarding this grievance policy. We are committed to fairness in regards to our students. We hope you will never need these procedures, but they are available at your initiation and discretion. [Additional Miscellaneous Stuff] ------------------------------------------------- View Schedule for Course ------------------------------------------------- Summary of Common Professional Component Topics Covered in this Course [This course covers the following business topics in these estimated amounts] Production or Operations Management (.5 hours) Marketing (35 hours) Business Finance (1 hour) Legal Environment of Business (1 hour) Economics (1 hour) Business Ethics (3 hours) Accounting (0 hours) Management Information Systems (.5 hours) Quantitative Techniques & Statistics (.5 hours) Management (3 hours) Organization Behavior (3 hours) Human Resource Management (0 hours) Policy or Strategy (2 hours) Comprehensive or Integrating Experience (0 hours) Global Dimension of Business (2.5 hours) NOTE: CPC topics taught in courses are not mutually exclusive. The hours shown in this summary may add to more than 45 contact hours because certain topics may include more than one CPC. For example, a lecture on international marketing would include both "marketing" and "global dimension of business."