Marketing 330
Class Schedule
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CLASS |
WEEK |
ASSIGNMENTS |
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Week Beginning January 10,
2005 |
Wednesday: Ø Introduction to the Course |
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Friday: Ø Introduction to the Course Ø Getting Acquainted |
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1 |
Week Beginning January 17, 2005 |
Monday: Ø Chapter 1: An Overview of Marketing |
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2 |
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Wednesday: Ø Chapter 1: An Overview of Marketing Ø Chapter 1 Homework Due Today: Go to Assignment |
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3 |
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Friday: Ø Chapter 2: Strategic Planning |
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4 |
Week Beginning January 24, 2005 |
Monday: Ø Chapter 2: Strategic Planning Ø Chapter 2 Homework Due Today: Go to Assignment |
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5 |
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Wednesday: Ø Chapter 3: The Marketing Environment |
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6 |
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Friday: Ø Chapter 3: The Marketing Environment Ø Chapter 3 Homework Due Today: Go to Assignment |
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7 |
Week Beginning January 31, 2005 |
Monday: Ø Chapter 3: The Marketing Environment |
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8 |
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Wednesday: Ø Chapter 4: Developing Global Vision |
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9 |
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Friday: Ø Chapter 4: Developing Global Vision Ø Chapter 4 Homework Due Today: Go to Assignment |
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10 |
Week Beginning February 7, 2005 |
Monday: Ø Chapter 5: Consumer Decision Making |
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11 |
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Wednesday: Ø Practice Exam #1 (Chapters 1-4) |
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12 |
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Friday: Ø Exam #1 (Chapters 1-4) |
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13 |
Week Beginning February 14, 2005 |
Monday: Ø Chapter 5: Consumer Decision Making Ø Chapter 5 Homework Due Today: Go to Assignment |
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14 |
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Wednesday: Ø Chapter 5: Consumer Decision Making |
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15 |
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Friday: Ø Chapter 7: Segmentation & Target Markets |
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16 |
Week Beginning February 21, 2005 |
Monday: Ø Chapter 7: Segmentation & Target Markets Ø Chapter 7 Homework Due Today: Go to Assignment |
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17 |
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Wednesday: Ø Chapter 7: Segmentation & Target Markets |
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18 |
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Friday: Ø Chapter 8: Marketing Research |
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19 |
Week Beginning February 28, 2005 |
Monday: Ø Chapter 8: Marketing Research Ø Chapter 8 Homework Due Today: Go to Assignment |
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20 |
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Wednesday: Ø Practice Exam #2 (Chapters 5-8[not 6]) |
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21 |
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Friday: Ø Exam #2 (Chapters 5-8[not 6]) |
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Week Beginning March 7, 2005 |
SPRING BREAK |
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22 |
Week Beginning March 14, 2005 |
Monday: Ø Chapter 9: Product Concepts |
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23 |
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Wednesday: Ø Chapter 9: Product Concepts Ø Chapter 9 Homework Due Today: Go to Assignment Ø Chapter 12: Marketing Channels |
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Friday: Ø Chapter 12: Marketing Channels Ø Chapter 12 Homework Due Today: Go to Assignment |
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24 |
Week Beginning March 21, 2005 |
Monday: Ø Chapter 13: Retailing |
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25 |
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Wednesday: Ø Chapter 13: Retailing Ø Chapter 13 Homework Due Today: Go to Assignment Ø Chapter 14: Integrated Marketing Communication |
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26 |
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Friday: Ø [No Class – Spring Sing] |
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27 |
Week Beginning March 28, 2005 |
Monday: Ø Chapter 14: Integrated Marketing Communication |
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28 |
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Wednesday: Ø Chapter 14: Integrated Marketing Communication Ø Chapter 14 Homework Due Today: Go to Assignment |
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29 |
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Friday: Ø Chapter 15: Advertising & Public Relations |
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30 |
Week Beginning April 4, 2005 |
Monday: Ø Chapter 15: Advertising & Public Relations Ø Chapter 15 Homework Due Today: Go to Assignment |
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31 |
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Wednesday: Ø Practice Exam #3 (Chapters 9;12-15) |
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Friday: Ø Exam #3 (Chapters 9;12-15) |
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32 |
Week Beginning April 11, 2005 |
Monday: Ø Chapter 16: Sales Promotion & Personal Selling |
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33 |
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Wednesday: Ø Chapter 16: Sales Promotion & Personal Selling Ø Chapter 16 Homework Due Today: Go to Assignment |
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34 |
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Friday: Ø Chapter 17: Pricing Concepts |
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35 |
Week Beginning April 18, 2005 |
Monday: Ø Chapter 17: Pricing Concepts Ø Chapter 17 Homework Due Today: Go to Assignment Ø Chapter 18: Selling at the Right Price |
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36 |
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Wednesday: Ø Chapter 18: Selling at the Right Price Ø Chapter 18 Homework Due Today: Go to Assignment |
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37/38 |
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Friday: <PRESENTATIONS BEGIN> |
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39/40 |
Week Beginning April 25, 2005 |
Monday: <PRESENTATIONS CONTINUE> |
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41/42 |
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Wednesday: <PRESENTATIONS CONTINUE> |
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43/44 |
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Friday: <PRESENTATIONS CONTINUE> |
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45/46 |
Week Beginning May 2, 2005 |
Monday: <PRESENTATIONS CONTINUE> |
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57/48 |
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Wednesday: <PRESENTATIONS CONTINUE> |
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49/50 |
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Friday: <PRESENTATIONS CONTINUE> |
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Week Beginning May 9, 2005 |
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Final Examinations |
Wednesday:
1:00 PM Classes (exam at 8:00 AM) 9:45 AM Classes (exam at 12 Noon)
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