Marketing 240 -- Marketing
Spring, 2013
M/W/F - View Schedule
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Instructor: Dr Steve Williams Office: Mabee 215 Office Hours: M-W-F: 8:00 AM to 10:00 AM (less
chapel) T/TH: 8:00 AM to 11:30 AM
(less chapel) Class Hours: M/W/F
(11:00-11:50 AM) |
Office Phone: (501) 279-4095 Web Address for Course: http://www.harding.edu/slwilliams/ Classroom: MAB 101 |
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IMPORTANT NOTICE [There are expanded guideline links throughout this syllabus] It is each student's responsibility to READ THIS SYLLABUS CAREFULLY AND THOROUGHLY! If you have any questions, ask your instructor for clarification. |
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Required Textbooks: · Lamb, Hair & McDaniel (2012-2013 edition); MKTG 6, ISBN: 1-133-19011-1 0r 978-1-133-19011-0; Cengage (South-Western College) Publishing. · Link to Book on Amazon: http://www.amazon.com/MKTG-Marketing-CourseMate-Printed-Access/dp/1133190111/ref=sr_1_1?ie=UTF8&qid=1340985177&sr=8-1&keywords=mktg+6 |
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Marketing 240--Marketing Prerequisite: None Course Description: An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions. --------------------------------------------- [More Information About The Course] --------------------------------------------- Course Outcomes: The
general objectives of the course are to:
Specific goals include (but are not
limited to):
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Information and Participation Sheets: [MORE] |
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Teaching Method: [MORE] |
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Classroom Expectations: [MORE] |
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Course Grading Outline Your final grade will be based upon your performance on the following: · Exam 1 - 100 points
· Total Points Possible = 1050 (MWF CLASSES) & 1000 (T/TH CLASSES) Final grades will be assigned using the following scale: · A ... 945 - 1050 points (90 - 100%)
POSTING OF GRADES: Your grades will be accessible from the Harding Moodle system. You should be able to access the grade for each of the course assignments and examinations but NOT your current grade in the course. One weird part of the Moodle grade book is that it is not right on the final grade until the last assignment has been entered. Count your points if you need to know your grade before the end. It is your responsibility to check your grades to ensure correctness on my part. If you find an error, bring it to my attention and we will get it fixed (or explain why it cannot be changed). Remember: Once the grades have been turned in to the registrar upon completion of the course, it is too late to change the grades. The final day to make any changes to posted grades is Friday before final exams begin. I will announce this several weeks in advance to ensure you are reminded of this deadline. Once we pass this deadline, I will not go back and revisit any grades in any area other than the grade on the final exam. It is your responsibility to review your posted grades on Moodle regularly and advise me of any problems noted.
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Details of Grading Requirements Examination Procedures: Regularly scheduled exams (exams 1-4) and weekly quiz assignments may consist of a variety of test questions, including multiple choice and true-false. While you will complete your weekly quizzes in Moodle (and those are open-book and open-note quizzes that you can take anywhere), your major exams will be taken in the classroom. You get two chances to take the test…the best score counts. More about this when you get to class. Make-Up and Final Exams If you miss both opportunities to take your examination, you may elect to take the “0” for that exam, or you may wish to write a 10-page research paper on a topic taken from any topic covered by the examination you missed. Since this topic is usually a topic that was covered on the exam itself, there is no need to ask the instructor for approval on the subject of the paper. In all cases, any paper submitted as a make-up exam must be completed and turned in within one week of the exam date. Make-up research papers must be 8-10 pages (text) in length...and have at least 5 references. No references can be from a textbook. Papers should be written in proper APA format, and they will be submitted to a national database (turnitin.com) for a check for plagiarism. It is expected that any paper submitted will include appropriate citations to outside sources, at least 50% of those citations from academic and/or “refereed” publications. Consult the 6th Edition to the APA manual for guidance on proper APA formatting. If two exams are missed and no make-up research paper is received, a failing grade will be awarded for the second examination (0 points). IMPORTANT: No student may complete more than one make-up paper and no student may substitute a paper for the final examination. The final exam will be given during the week of May 6 to 10, 2013. Because the final exam is also administered in the main classroom…you must take the exam at the scheduled time (see your specific course schedule for the day and time). Chapter Quizzes There is one quiz for every
week of class (except mid-term exam week). These quizzes will be
available for you on the Moodle site. Here are the details of the
grading process for these quizzes:
Remember: You should assume that there should assume that there are NO opportunities for make-up of these quizzes. If you miss a quiz opportunity, you will not be able to submit it later. All quizzes should be completed "on your own"--without the aid of friends, classmates, or anyone else--unless instructed otherwise. You're on your honor here. Before receiving credit for your GOOJF card at the end of the semester, you will be asked to certify that you have not cheated. Note: You may use your textbook if you desire while completing your quizzes, but you are strictly timed and you cannot look up the answers to all the questions and complete it on time, so be careful. Course Project: Each member of the class will be required
to do one of the following (either as an individual project, or, if you
prefer, team up with colleagues). Any
of the five options chosen (other than a video) must be in properly formatted
paper form. You may submit a
PowerPoint presentation as an adjunct to your paper, but not as a substitute
for your paper. Choose from one of
these three options: OPTION 1: Create a new product or service for an
existing company or a new company you wish to start. Then create a marketing plan for the new
product. This must be a written paper,
not an outline or a PowerPoint presentation (though you may submit a
PowerPoint to augment your paper). The
length of the plan should reflect a critical analysis of all aspects of the
marketing plan. OPTION 2: Create a commercial or video on any topic
to be shown to the class on the last day of the course. It must be at least one minute in length
and must be either an advocacy commercial, or display one of the vehicles we
will discuss in the advertising chapter (for example, slice of life,
humorous, etc.). Submit the
commercial/video on a DVD. OPTION 3: Prepare a written report on a selected
60-minute prime time on a major television network. Record the entire 60 minutes so that you
can return to analyze it. In your report,
you should include (1) the exact length and frequency of each ad; (2) the
estimated cost based on the local market; (3) an analysis of the specific
target market(s); (4) Sales points, including feature-benefit, call to
action, etc.; (5) Consistency with brand position; and (6) Attention-getting
strategy (e.g., humor). The report
should be long enough to accomplish a comprehensive analysis of the recorded
time. OPTION 4: Prepare an infomercial no longer than 10
minutes. OPTION 5: You (or your group) presents
an acceptable idea to the instructor for approval. Projects are due the week
before Thanksgiving Break (Week of November 5, 2012). Projects must be submitted only in
hard-copy form (a DVD or CD for video projects/a printed version of other
reports). No project will be accepted
via email. If you elect to do your
project in a team, there can be no more than 5 people on the team and you
must clearly identify each member of the team. Professionalism: [MORE] My Learning Contract With You: [MORE] ------------------------------------------- Attendance Policy Attendance will be taken at most class sessions. You receive 5 points for each class in which you participate -- thus a total count of 200 points for participation. Participation credit is determined by your initials on the sign-in sheet on the day of class. NOTE: Not all classes will be checked—so if you miss a day in which participation initials were not taken—then you will receive credit for participation on that day. Early in the course, I will give you three skip cards—you may use those as you wish at any time you wish. Please be aware that if you’re planning activities that will take you away from the classroom, those three skips are what you should use. Otherwise, if you are not present in class, you will not receive the 5 points for that day. In other words, miss any class you wish--but be aware that any assignment due on a missed day will not be accepted later, and you will not receive any participation points for any day of class missed unless you submit a skip card. After you have five or more classroom absences without excuse or skip cards, you will be warned of your pending removal with a WF grade from the classroom. After the warning, one additional unexcused absence will result in your removal with a WF grade. IMPORTANT: Early in the course I will give you four skip cards. You can submit the skip card to receive your 5 points back for any day as long as you have the skip cards to submit. It is important that you do not exceed four absences without submitting the skip slips. If you do, you will receive one warning from me, and any additional absence after the warning will result in a withdraw fail grade. In addition, if you have received a warning, an absence from a examination period will have the same end result. It will be counted as an unexcused absence and you will be dropped. NOTE: If you have free skip cards remaining at the end of the semester, you may turn each one in for 5 bonus points. Bonus Point
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Miscellaneous Stuff University and COBA Assessment: Harding University, since its charter in 1924, has been strongly committed to providing the best resources and environment for the teaching-learning process. The board, administration, faculty, and staff are wholeheartedly committed to full compliance with all criteria of the Higher Learning Commission of the North Central Association of Colleges and Schools. The university values continuous, rigorous assessment at every level for its potential to improve student learning and achievement and for its centrality in fulfilling the stated mission of Harding. Thus, a comprehensive assessment program has been developed that includes both the Academic units and the Administrative and Educational Support (AES) units. Specifically, all academic units will be assessed in reference to the following Expanded Statement of Institutional Purpose: The University provides programs that enable students to acquire essential knowledge, skills, and dispositions in their academic disciplines for successful careers, advanced studies, and servant leadership. Students with Disabilities: It is the policy for Harding University to accommodate students with disabilities, pursuant to federal and state law. Therefore, any student with a documented disability condition (e.g. physical, learning, or psychological) who needs to arrange reasonable accommodations, must contact the instructor and the Disabilities Office at the beginning of each semester. (If the diagnosis of the disability occurs during the academic year, the student must self-identify with the Disabilities Office as soon as possible in order to get academic accommodations in place for the remainder of the semester.) The Disabilities Office is located in Room 205 of the Student Center, telephone, (501) 279-4019. Academic Dishonesty: Honesty and integrity are characteristics that should describe each one of us as servants of Jesus Christ. As your instructor, I pledge that I will strive for honesty and integrity in how I handle the content of this course and in how I interact with each of you. I ask that you join me in pledging to do the same. Academic dishonesty will result in penalties up to and including dismissal from the class with a failing grade and will be reported to the Assistant Vice President for Academic Affairs. All instances of dishonesty will be handled according to the procedures delineated in the Harding University catalog. Honor Code: My personal honor code is "I will not lie, cheat, or steal--nor tolerate those among us who do such things." Copying the work of another student is cheating and will result in your dismissal from the course with a failing grade. Additionally, knowingly permitting your work to be copied may also result in your dismissal from the course. The online quizzes and classroom exams are your primary test mechanisms in this course. I expect them to be your own personal work, without consultation with--or help from--any other student. Persons submitting a "get out of jail free" card at the end of the semester will be asked if they have lived up to this code during the semester as a condition for receiving the extra bonus points. Note: Possession of an operating cell phone, pager, text-messaging device, IPOD, calculator, or other computer-type device during an exam will be the basis revoking your test privileges and the award of a zero (0) for that test grade. Talk to me if you have questions about this. Laptop Computers, texting devices and Cell Phones are Prohibited: Because they are seriously distracting to the group (and to me), I do not allow the use of laptop computers or operational cell phones in the classroom. This would include any kind of text messaging device and any kind of audio player (IPOD, etc). Individuals identified as texting or on their cell phone will be asked politely to leave the classroom. They will not be permitted to return to class until they make an appointment with me to discuss this rule in person. NOTE: Persons with a bonafide reason for using a laptop (with approval of the University) will be asked to sit on the front row of the classroom so that they will be less distracting for everyone else in the room. Academic
Grievance Procedures: As
with any job you will take in the future, they will probably have procedures for
you to follow if you feel you have been overlooked, mistreated, or given an
unfair evaluation. Any company with several employees should have an
employee handbook stating how to handle these situations. Going
straight to the corporate president or venting your case before the fellow
employees resulting in division between employees and administration are
quick methods of losing your job whether you were right or not. This is
an important lesson to learn before you join the full-time work force.
Harding University also has academic grievance procedures if you feel you
have been overlooked, mistreated, or given an unfair evaluation. This
process begins with talking to your professor first about the issue at hand
and providing a written complaint within 7 days of the alleged
incident. Please refer to the current HU catalog for further steps
regarding this grievance policy. We are committed to fairness in
regards to our students. We hope you will never need these procedures,
but they are available at your initiation and discretion. Time
Management Expectations: For
every class hour, the typical student should expect to spend at least two
clock hours of problem solving, reading, reviewing, organizing notes,
preparing for coming exams/quizzes and other activities that enhance learning. [Additional Miscellaneous Stuff] ------------------------------------------------- -------------------------------------------------
· Participation in any discussions using
the Moodle Discussion Board are not required for this course. · Take online chapter quizzes. All quizzes (weekly homework
assignments) for this course are given online through Moodle. There is
a 30-minute time limit for each quiz and the questions are randomly chosen
from a test bank for each student. Sharing of quiz questions or
consulting any fellow student or teacher will be considered cheating.
You may use your book and notes. · Check your Point totals in this course using Moodle Student Management. Once your assignments have been graded by the instructor, your point totals will be posted in the "My grades" area. Remember: All Assignments and due dates for the entire semester can be found on the course homepage (www.harding.edu/slwilliams)--and also on the Moodle classroom page. Follow the appropriate link to find out what each assignment consists of and when it is due. Assignments will not be accepted late, so make sure you are aware of each assignment and when it is due. If you have any questions
or concerns please contact me. I will be available
beginning the first official day of classes. My office phone number is
279-4095 and my E-mail address is: slwilliams@harding.edu. Note: It is always a good idea to follow-up any
conversation about grades or problems with an email. I might forget our discussion, but I always
clear my emails and that will remind me.
------------------------------------------------- Summary of Common Professional Component Topics Covered in this Course [This course covers the following business topics in these estimated amounts]
NOTE: CPC topics taught in courses are not mutually exclusive. The hours shown in this summary may add to more than 45 contact hours because certain topics may include more than one CPC. For example, a lecture on international marketing would include both "marketing" and "global dimension of business." Thanks to Dr Daniel Graybill for the "get out of jail free" idea. :-)
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Go
back to Dr.
Williams's Principles of Marketing Syllabus.
Go
back to Dr. Williams's
Academic Home Page.
Go
to The Harding University School of
Business Home Page.