Department of Communication
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  • This is a photo of students at Harding University working in the Hoofprints Cretive Studio advertising agency.

    Advertising

  • This is a photo of students at Harding University working in the Hoofprints Cretive Studio advertising agency.

    Advertising

  • This is a photo of students at Harding University working in the Hoofprints Cretive Studio advertising agency.

    Advertising

Welcome

“If you’re not having fun in advertising, you're doing it wrong!” —Retired Assistant Professor Steve Shaner

Welcome to the wonderful world of advertising. Advertising provides a monetary stream to all of the other mass communication mediums in a strategic, creative and fun way! In our advertising program, students learn how to design, write and produce advertisements for every form of media.

Before any professional advertising practitioner creates an ad, there is a process of learning various factors of an ad’s success. Students in this program learn to market a product or service by identifying objectives of messages, targeting a specific audience, developing a creative and convincing story, and knowing which medium to use for best results. Students majoring in advertising learn how to be professional copywriters, slogan crafters, graphic designers and digital media production artists. Learn more about the program by viewing the major's required courses .

Jobs, publications and on-campus work opportunities

Students majoring in advertising have opportunities to create ads and media delivery for various business and organizations both on and off campus.

Hoofprints Creative Studio: Students also have the opportunity to be a staff member of our student-led communication agency called Hoofprints Creative Studio. Hoofprints executes the professional principles that students have learned through their previous years in the communication department to strategize and develop marketing communications for selected clients as if they were an ad agency. The students that work within this agency also get course credit for their participation.

Learning opportunities outside the classroom

Various classes in the advertising required course schedule make field trips to professional advertising agencies or production studios. During the annual trip to Chicago, advertising majors visit businesses and agencies like Ogilvy Advertising, Bader-Rutter, InMotion PR and Groupon. Students also visit production companies in Memphis and Little Rock such as Running Pony Productions and Soundscapes.

Hoofprints Creative Studio 2019-2020 members

Fall 2019:

Meredith Palmer
Caroline Lea
Sarah Barnard
Sarah Pearce
Nicole Paiz-Garcia
Meals Martin
Mason Burcham
Hunter Cook

Spring 2020:

Petit Jean Meat Co.
Meredith Palmer
Meals Martin
Hunter Cook
Kylie Jones
Kally Byrd
Shayla Herrington

Agape Asia
Sarah Pearce
Morgan Horton
Rachel Bible
Vanessa Goff
Mason Burcham
Nicole Swann

Assistant to the Faculty Advisor
Nicole Paiz

Student Portfolios

Contact Us

Fax: 501-279-4065

Mailing address:
Harding University
Department of Communication
Box 10765
Searcy, AR 72149-5615