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    University Communications & Marketing

    Dedicated to telling the story of Harding University

Centennial Branding and Templates

By using consistent brand elements and adhering to the style sheet, we can create a strong, unified voice for our yearlong celebration. Find the centennial style sheet and other templates below.

Centennial Templates

The office of University Communications and Marketing is dedicated to telling the story of Harding University and managing the official brand in all print and digital channels. As the official producer of news and creator of content, UCM serves the Harding community with print and digital communication needs. We strive to effectively and creatively showcase our programs, faculty and staff, campus events, students, and mission of faith, learning, and living. We work collaboratively with offices across campus including Advancement, Admissions, and Alumni & Parent Relations on strategies and projects. We also advise on communications policy, institutional marketing, and messaging with the office of the president and members of the president’s cabinet. We seek to identify opportunities to bring the most awareness to the great things happening on campus.

To work on a project or utilize different services offered in our office — including website, social media, design and print marketing materials, publications and editorial services, photography and videography — fill out our project request form. Contact our news and media relations team at mediarelations@harding.edu.

Branding Guide

This branding guide is designed to create cohesion across a variety of platforms and uses. It is a tool that ensures consistency, quality and unification of Harding.

Project Request Form

Please fill out the following form so we can get an idea of what you are looking for. We look forward to partnering with you to promote your area and share Harding’s story. For any questions or concerns, please email ucmrequest@harding.edu.

Digital Media

Want to learn more about daily life at Harding? Follow us on social media for more videos and features on faculty, staff, students and alumni as well as event recaps and more!

Photo Submission Tips

Are you submitting a photo to us for the website or Harding Magazine? Here are a few tips to submit a high-quality photo for printing and digital use.

Event Planning Guide

Whether you’re a seasoned veteran who has been planning events for years or are new to the Harding family and aren’t sure where to begin,here's a guide to ensure your event will run smoothly.

Centennial Templates

These logos are to be used for Centennial Celebration events and promotional materials only. All other branding guidelines remain in effect and can be found at harding.edu/branding. By using consistent brand elements and adhering to the style sheet, we can create a strong, unified voice for our yearlong celebration. All Centennial logo usage should be discontinued after Dec. 31, 2024.

Download the centennial PowerPoint template from Google Drive.

Open the email signature template in your browser. Copy the entire template, and paste it into your Harding Gmail signature settings (note: it is best to use the cmd+c, cmd+v shortcuts for Mac or ctrl-c, ctrl-v shortcuts for Windows). Update the name, title and contact information, and scroll to the bottom and click "save changes."

Templates

Download the standard University PowerPoint template from Google Drive.

Download the University Zoom backgrounds from Google Drive.


Services

Media Relations and News

mediarelations@harding.edu

UCM's news services area generates content featured in local, regional and national print and broadcast media and published on the University’s news site, news.harding.edu. News covered includes faculty and student achievements, campus events, college and departmental activities, and happenings from the University’s six international programs. If you have story ideas for our news department to consider for release to local, national or international media, submit a story idea or contact us at mediarelations@harding.edu.

Website

Alexa Bowman, digital media manager

Our digital team manages all content and layout decisions for Harding’s official website. Whether you need a new page created, content updates made to an existing page or a new layout with more visual interest and functionality, you can contact Alexa Bowman at ucmrequest@harding.edu. View our web and URL policies here in the university's policy portal.

Calendar

Alexa Bowman, digital media manager

We also manage content on Harding University’s mobile app and update the campus calendar located on the website at harding.edu/calendar. Events are added to the calendar that are open to the majority of campus and/or the community. If you have an event that you would like added to the calendar, let us know at ucmrequest@harding.edu.

Social Media

Alexa Bowman, digital media manager

UCM manages all content on the official Harding University social media platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube. In addition, we also assist and advise other campus social media managers on their social media strategy, content plans and any new account creation. There are numerous social media accounts focusing on all diverse areas of campus, which can be found in our social media directory at harding.edu/socialmedia. For more information on our expectations for content messaging, tone and frequency, review our Social Media Guidelines. If you have further questions, want our help creating a new social media platform or need a consultation to revamp your current social media strategy, contact Alexa Bowman at ucmrequest@harding.edu.

Design and Print Materials

Cherisse Gregory, director of marketing
Jennifer Hannigan, marketing manager for graduate and professional programs
Grant Stewart, Harding Online marketing specialist
Todd Kiles, graphic designer

Harding’s marketing team manages the University’s brand strategy and oversees internal and external-facing marketing. UCM provides guidance and assistance to our campus partners to help align strategic communication priorities across various forms of media. We also provide planning and support of high-impact institutional priorities, such as recruitment, retention and alumni engagement.

UCM’s design and print marketing services include, but are not limited to, updates to publications and the creation of print publications including brochures, flyers, postcards, business cards, banners and general signage. To inquire about a new or existing project, contact us at ucmrequest@harding.edu.

Publications and Editorial Services

Hailey Pruitt, editor/writer
Todd Kiles, art director/designer

The UCM office is the home for all official University publications including Harding magazine and Outcomes magazine. Harding magazine is the University's alumni publication. With a circulation of more than 60,000, this magazine brings stories to alumni mailboxes three times a year. To view stories from the latest issue or to submit a story idea, visit magazine.harding.edu. Outcomes magazine is the newest publication housed in the UCM office. This health sciences piece is sent to alumni of the University's colleges of allied health, nursing and pharmacy. To view stories from the latest issue or to submit a story idea, visit harding.edu/outcomes.

Editorial services include copy editing, proofreading and creating content for Harding’s internal and external communication strategy and marketing efforts. The team works with offices and departments across campus to produce and distribute printed and digital content to various audiences while meeting messaging standards. UCM follows AP Style and has developed and maintains its own editorial style guide. To learn more about our publications or editorial services, contact Hailey Pruitt at ucmrequest@harding.edu.

Photography

Jeff Montgomery, director of photographic services

The UCM campus photographer is responsible for all photo creation and organization from University operations and events. UCM provides photography services for on-campus offices and departments that host campus events. To submit a request for consideration of coverage, please contact Jeff Montgomery at ucmrequest@harding.edu.

Videography

Jake Ward, videographer

Our digital team manages video production projects on campus including academic program videos, people features and event recap videos. While we want to be able to help everyone on campus, all video requests are subject to videographer availability at the requested time. We can only take on a limited number of video projects each semester, so the earlier you reach out, the better! Our digital team will suggest other options to achieve your goals if we are unable to fulfill the request. To make an initial request, contact our digital team at ucmrequest@harding.edu.



Meet our Team

For digital media and print project inquiries, please contact ucmrequest@harding.edu. For news and media inquiries, contact mediarelations@harding.edu.

Candice Moore

Candice Moore
Assistant Vice President of University Communications and Marketing

Harding University

Media Relations
mediarelations@harding.edu

Alexa Bowman

Alexa Bowman
Digital Media Director

Cherisse Gregory

Cherisse Gregory
Director of Marketing

Hailey Pruitt

Hailey Pruitt
Editor/Writer

Jennifer Hannigan

Jennifer Hannigan
Marketing Manager for Graduate and Professional Programs

Grant Stewart

Grant Stewart
Harding Online Marketing Specialist

Todd Kiles

Todd Kiles
Graphic Designer

Kendal Escue

Kendal Escue
Graphic Designer

Jeff Montgomery

Jeff Montgomery
Director of Photographic Services

Jake Ward

Jake Ward
Videographer

Joy Tapley

Joy Tapley
Administrative Assistant

501-279-4316