Harding University

February 29, 2012

Pharmacy students win national social media award

SEARCY, Ark.— Ten pharmacy students received the Social Media Challenge Award for the Facebook page they created as part of their Script Your Future campaign. This nationwide competition was held in October between colleges of pharmacy to raise awareness among patients about the importance of taking medication as directed.

Dr. Julie Hixson-Wallace, dean of the College of Pharmacy, said that winning this award is an achievement that the University’s pharmacy students can take pride in.

“It is a significant accomplishment for a relatively small and relatively new College of Pharmacy such as that at Harding to win in a competition against more than 80 schools and colleges across the country,” Hixson-Wallace said. “I believe this demonstrates the heart for service and commitment to the profession of pharmacy that Harding student pharmacists possess.”

Students were split into teams to create content for their Facebook page, which received 8,000 views. Projects for the campaign included a rap video on medication adherence and a presentation titled “Medication Adherence Issues and their Effects on Four Disease States: Asthma/COPD, Diabetes, Hypertension, and Dyslipidemia.” Students also shared medication tips and posted photographs from events during the month.

According to Dr. Tim Howard, assistant professor of pharmacy, Script Your Future is intended to be a three-year initiative. The College of Pharmacy will continue to promote medication adherence through wellness events, health fairs, speaking engagements and community involvement projects.