Advertising

Undergraduate
On Ground
122 hours
4 years

Advertising at Harding

This major prepares graduates for successful careers in advertising while also providing a foundation in communication theory and practice consistent with Christian ideals.

Learn more about the Department of Communication

Catalog and Cost

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Why study advertising at Harding?

Student media

The department’s student media oversee The Bison newspaper, Petit Jean yearbook, HU16 television station, VideoWorks and KVHU 95.3/AM1660 radio stations. Students who volunteer or are hired for staff positions gain invaluable experience to apply to their future careers as well as a solid portfolio to present to future employers.

Pivot Creative Studio

Pivot Creative Studio is a student-run full-service creative agency within the Department of Communication. Our mission is to provide organizations with fresh strategies and innovative perspectives that assist clients in reaching their branding goals.

Integrated Marketing Communication Organization

The Integrated Marketing Communication Organization is focused on providing experiences through projects, fundraisers, conferences, professional trips and community service that will enhance marketing and communication skills. This student-led organization is open to all connected majors.

More information

Internships are an essential part of our students’ academic journey. As part of their degree
requirements, communication students complete internships that provide valuable, real-world
experience in their chosen field. Students secure placements in a wide range of businesses,
organizations and companies, providing them professional experiences that prove invaluable upon graduation.
The department of communication offers a variety of scholarships awarded based on both need
and merit. Students can work for on-campus media outlets such as HU16 and The
Bison for scholarships and pay. Recipients benefit from both financial assistance and
extracurricular work experience.
Students have enriching opportunities for personal and professional growth through active
participation in organizations focused on integrated marketing communication and public relations. Through educational trips, interviews and events, these groups provide networking and leadership development with both peers and professionals.
The department of communication is home to a wide range of student media outlets including
the HU16 television station, The Bison newspaper and the Petit Jean yearbook. These
platforms offer practical, hands-on experience in journalism, broadcasting and multimedia
production, allowing students to develop their skills and build extensive portfolios.

What can you do with a degree in advertising?

Ad Agencies

You may utilize your skills at an agency that serves a variety of clients, tailoring each project and campaign to their specific needs. This would give you the opportunity to explore a range of products, services, audiences and resources. Advertising roles include content creators, media planners and buyers, brand managers, digital marketing and social media specialists and more.

Businesses

You may choose to work in an in-house advertising and marketing team that focuses on one specific company's needs. You'll have the opportunity to deepen your understanding of the unique needs of the organization and provide specifcied solutions.

Nonprofit Organizations

Nonprofit organizations often have unique needs and specific audiences. You'll use your skills to provide innovative solutions to their problems and be able to choose a cause that gives you a sense of purpose.

We want to challenge students to think about the work they’re doing and how it might contribute to something beyond a Harding classroom. That sort of contribution will set them up for great success wherever the future leads them.
Dr. Jim Miller

Professor of Communication

Assistant Dean of the Honors College

Contact Information