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B.A. in Integrated Marketing Communication

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Degree Level
Undergraduate
College
Arts and Sciences
Format
On Ground
Credit Hours
128 hours
Average Time to Degree
4 years

Integrated Marketing Communication at Harding

Integrated marketing communication opens doors to careers and industries everywhere. As a hybrid degree from Harding's Department of Communication and College of Business Administration, it is at the cutting edge of communication professions. The growth of technology has led to a need for professionals with a strong understanding of communication and marketing and a solid foundation of business skills. IMC brings in elements of marketing, public relations, advertising, journalism, graphic design and web concepts, making it one of the most diverse majors Harding has to offer.

Students in the IMC program will find themselves involved in projects all over campus and beyond. IMC graduates can be found working at marketing and advertising agencies, nonprofits, media corporations, small businesses, churches and anywhere else marketing communication is important.

Students with a mind for business and a heart for creativity can discover their inspired purpose in the IMC program.

Learn more about the Communication Department

Why study integrated marketing communication at Harding?

Integrated Marketing Communication Organization (IMCO)

The Integrated Marketing Communication Organization (IMCO) is focused on providing experiences through projects, fundraisers, conferences, professional trips and community service that will enhance marketing and communication skills. This student-led organization is open to all connected majors.

Pivot Creative Studios

Pivot Creative Studio is a student-run, full-service creative agency within the department of communication. Our mission is to provide organizations with fresh strategies and innovative perspectives that assist clients in reaching their branding goals.

Student media

The department’s student media oversee The Bison newspaper, Petit Jean yearbook, HU16 television station, VideoWorks and KVHU 95.3/AM1660 radio stations. Students who volunteer or are hired for staff positions gain invaluable experience to apply to their future careers as well as a solid portfolio to present to future employers.

More information

  • IMCO industry tours: Throughout the year, the Integrated Marketing and Communication Organization plans out-of-classroom opportunities for IMC majors. Trips to advertising agencies, public relations firms, marketing firms and other relevant locations allow students to explore career opportunities and learn more about the IMC profession.

  • Etiquette dinners: The Department of Communication and Center for Professional Excellence host etiquette dinners each year to assist students in learning proper table etiquette for professional settings. More information about these events will be shared in Department of Communication classes as they approach.

  • IMC Expo: In a field like IMC, networking is of utmost importance. The annual IMC Expo brings in businesses from Arkansas and the nation to recruit Harding students for jobs and internships. Businesses include Focus on the Family, Dale Carnegie Training, Think Idea Studio and many more. Keep up-to-date about these and other events through the Center of Professional Excellence.

  • Other publications and opportunities: IIMC students have the opportunity to get involved with any of the student media programs offered by the communication department including HU16, The Bison newspaper, the Petit Jean yearbook, 95.3 KVHU and more. Learn more about student media opportunities.

Every IMC major is required to complete an internship before graduating. IMC majors have interned with Harding’s Office of International Programs, Focus on the Family, Camp Ch-Yo-Ca, Dale Carnegie, Think Idea Studio and more.

What can you do with a degree in integrated marketing communication?

Advertising

You may utilize your skills at an agency that serves a variety of clients, tailoring each project and campaign to their specific needs. This would give you the opportunity to explore a range of products, services, audiences and resources. Advertising roles include content creators, media planners and buyers, brand managers, digital marketing and social media specialists, and more.

Public relations

At Harding, you'll gain skills in strategic communication, media relations and crisis management which will prepare you for roles as a public relations specialist, communication manager, media coordinator and more. You'll build a robust portfolio and a strong network of peers, professional mentors and alumni.

Marketing communication

With a degree in integrated marketing communication, you'll be prepared for a variety of marketing roles including content creation, public relations and brand management.

WE WANT TO CHALLENGE STUDENTS TO THINK ABOUT THE WORK THEY’RE DOING AND HOW IT MIGHT CONTRIBUTE TO SOMETHING BEYOND A HARDING CLASSROOM. THAT SORT OF CONTRIBUTION WILL SET THEM UP FOR GREAT SUCCESS WHEREVER THE FUTURE LEADS THEM.
Dr. Jim Miller

Professor of Communication

Assistant Dean of the Honors College

Catalog and Cost

View Classes Cost of Attendance

Contact Information


Department of Communication
501-279-4445
communication@harding.edu